Featured Post

'The Secret Garden' by Frances Hodgson Burnett, it is frequently said, Essay

'The Secret Garden' by Frances Hodgson Burnett, it is regularly stated, shows us the triumph of man controlled society. What exactly...

Monday, December 30, 2019

Information Security And Assurance Department - 1685 Words

Information Security and Assurance Department Within any organization, Information Security and Assurance has a huge role in protecting the network systems by all means necessary. This is why the Information Security and Assurance Department plays a key role in defeating the threat of today and the future. The first and foremost task we must execute is to conduct an analysis on the current information technology systems. Upon recognizing and discovering several issues within the organization’s existing information technology systems, we can start preparing resolutions for each and every one of them. To protect your sensitive information and systems, you must avoid a fortress mentality and be capable of adapting to an ever-changing environment Vladimirov, A. A., Gavrilenko, K. V., Mikhailovsky, A. A., ebrary, I., Ebrary. (2010). Possessing the criterion for Information Security and Assurance with the specialization in CyberSecurity, I set forth the following proposal, The Information Security and Assurance Initiative. Thi s program is to design, educate, and maintain an IT platform to support and answer the organization’s mission, visions, and goals without compromising the systems’ integrity and security. We will form an Information Security and Assurance Department that has the capability, experience and professionalism to bring this program to the next level without compromising the integrity and security of this organization. The staff within the Information SecurityShow MoreRelatedInformation Security And Assurance Department924 Words   |  4 PagesInformation Security and Assurance Department Because of identity theft, terrorism, and other criminal activities, President Obama has made information security a national priority. Not only is information security and assurance an American priority, it is also a global issue. Information security and assurance includes of data confidentiality, integrity, and availability along with accountability and confidence all is well with the processes (White, G. L., Hewitt, B., Kruck, S. E. 2013). OurRead MoreEssential Operations Of Information Systems1487 Words   |  6 PagesThe essential operations of information systems sustained by of critical infrastructure rely on the explicit functionality of software applications supporting complex, interdependent, information systems. The software application provides the virtual framework for information systems to operate efficiently in a critical infrastructure. Information systems consistently communicate with supplementary information systems positioned throughout the network to support the infrastructure’s essential operationsRead MoreJustification Of Disaster Response Protocols1266 Words   |  6 PagesJustification of Disaster Response protocols: All the data of the BOLD pharma organization will be stored on the magnetic tapes. To avoid the risks due to any disaster, it should be kept in the QA department. The other method for securing the data even more further is maintaining the replica of the servers in different locations. The first step which should take if any incident happened as I mentioned like due to the server crash, it should be immediately reported to the higher officials and a ticketRead MoreInformation Assurance Policies Developed Within The Title Insurance Industry1729 Words   |  7 PagesIntroduction How are information assurance policies developed within the title insurance industry? While each organization can choose to follow its own path, there is an established set of best practices available. These best practices are available from the American Land Title Association, and they address most of the issues that are related to information assurance in the industry, but do these practices completely cover all of the necessary areas of information assurance or are there weaknessesRead MoreData Management, Data, Warehousing, And Warehousing Essay1661 Words   |  7 PagesThere are many different areas in information systems to study. Data management, data mining, data warehousing, information management, information security, information assurance, healthcare informatics and bioinformatics are just a small sample of some of the different areas of study that will be examined in this paper. Also included in this paper are answers to questions posed by the rubric for this assignmen t. Data management, mining, and warehousing all deal with data in different ways. DataRead MoreInformation Technology Systems Primary Responsibility1198 Words   |  5 PagesThe Information Technology systems primary responsibility is to maintain and sustain the organization network and communications operations. Although, they specialize in a particular field, they combine experiences and resources to support the IT department. The functional areas support the IT department which in turns support the organization’s mission, vision, and goals. Mission: Planning, managing, synchronizing, and directing the Information Technology system communication operations with theRead MoreThe Types of Feedback Support and Advice That Internal Assessment and Quality Assurance Staff May Need960 Words   |  4 Pages4.1 Critically compare the types of feedback, support and advice that internal assessment and quality assurance staff may need to maintain and improve the quality of assessment Types of feedback, support and advice that internal assessment and quality assurance staff may need to maintain and improve the quality of assessment include verbal, written, directive, developmental, guidance, and signposting. Verbal feedback includes straightforward verbal responses from staff, clients, or stakeholdersRead MoreEssay On Financial Manager1360 Words   |  6 Pagesmanagers, requires that the person in charge of the agency provides a statement of assurance on if the agency has met their requirement. It also requires businesses to control management and systems that give assurance and the honesty of federal programs being protected. (General Services Administration, 2017) Securities Exchange Act, published in 1934 and this act was made by Congress and they created the Securities and Exchange Commission. This act talks about how the SEA organization with look overRead MoreA Report On The Pharmaceutical Industry1633 Words   |  7 PagesThere will be a strict entry and exit procedure during the entry into the shop floor, protecting not only the manufacturing process, but also restricting the unauthorized access, thereby protecting the process of the manufacturing and assuring the information not to be leaked (Varun, 2015) Policies and protocols related to tasks: Each and every task in the organization should be done based on the Standard Operating Procedure (SOP), where you are assured that the process is followed on the standards basedRead MoreFinancial Services Of Modernization Act Of 19991410 Words   |  6 PagesThe Gramm-Leach Bliley Act also likewise termed as The Financial Services of Modernization Act of 1999 fundamental thought is that the obstructions among saving money, security and insurance agencies were expelled and not permitted to offer financial services as a part of general operations. It does not permit the combination of investment, commercial bank and an insurance company. Summarize the main idea of BITS Shared Assessment Program The BITS Shared Assessment Program is created by major

Sunday, December 22, 2019

The Last Two Decades Have Been Severely Focused On Lincoln

9. Introduction: The last two decades have been severely focused on Lincoln. You can find different views on how the 19th century went, and this book was created to enhance people’s understanding of Lincoln and his time. The authors of the separate essays in the book are described in detail, like Mark Neeley who gave new information on the civil liberties during that century and Harold Holzer who describes Lincoln’s love for showing his image. 1. Lincoln, Commander In Chief: Abraham Lincoln was unprepared but did everything he could during the time of the Civil War. His only experince of war was the Black Hawk War that occurred in 1824. He mocked his entire military career during one of his speeches to Congress because he felt he didn’t make enough change. During his time as Commander in Chief, he learned a lesson on how to deal with military forces when he ordered troops into service. Despite the lack of experience with military, he was a self taught lawyer, master of geometry, and did try to work hard with military stategy. By 1862, he was actually considered a master. Many historians consider him better than any other presidents before him, despite the fact that he was bounded by war. His first document was actually war-related. He tried his best even though in the end, he ended up being shot just five days after General Robert. E. Lee surrended at the battle of Appomatox. Lincoln really spent most of his time de aling with war matters than anything. He only leftShow MoreRelated Factors Contributing to the Start of the Civil War Essay3913 Words   |  16 Pages On April 12, 1861, Confederate forces fired on Fort Sumter, starting the American Civil War. The Civil War would last for four years and result in massive American casualties. It would eventually end with slavery abolished and the South under the military occupation of the North. The conflict between the Southern and Northern states did not start suddenly, and did not only appear in the 1860s. Slavery was prevalent in the South and eventually made illegal in the North, which causedRead MoreWhy Nations Fail - Chapter 5 Review5470 Words   |  22 PagesPaper CHAPTER 5 IVE SEEN THE FUTURE, AND IT WORKS: GROWTH UNDER EXTRACTIVE INSTITUTIONS What Stalin, King Shyaam, the Neolithic Revolution, and the Maya city-states all had in common and how this explains why Chinas current economic growth cannot last. Summary Resume of the Key Statements of the Chapter Description of the Original Researches used By The Authors Opposition to the Theories of Acemoglu and Robinson Personal Point of View Bibliography 3 6 9 12 15    2    Resume of the KeyRead MoreWhy Nations Fail - Chapter 5 Review5486 Words   |  22 Pages CHAPTER 5 IVE SEEN THE FUTURE, AND IT WORKS: GROWTH UNDER EXTRACTIVE INSTITUTIONS What Stalin, King Shyaam, the Neolithic Revolution, and the Maya city-states all had in common and how this explains why Chinas current economic growth cannot last. Summary Resume of the Key Statements of the Chapter Description of the Original Researches used By The Authors Opposition to the Theories of Acemoglu and Robinson Personal Point of View Bibliography 3 6 9 12 15    2    ResumeRead MoreHrm in Japan, Usa and Europe9900 Words   |  40 PagesINTRODUCTION The concept of human resource management has attracted considerable attention over the last two decades from scholars and practitioners alike. While part of the debate has centered on its application and theoretical underpinnings, the other has been on its prescriptive value for the survival of organizations in a turbulent and a volatile business environment. More recently, the issue of whether to situate the HRM debate in the organizational or the international context has arisen.Read MoreFords Revitalization Strategy Essay9304 Words   |  38 Pagesorganization. In 2001, Ford’’s CEO Jacques Nasser had been ousted by the board after a three-year tenure. Nasser’’s goal had been to transform Ford into a flexible, customer-focused, innovative, global giantÂâ€"—that simultaneously paid careful attention to profitability and shareholder return. By late 2001, it was clear that the strategy was not working. Overpriced acquisitions had dissipated shareholder v alue, the Firestone-Ford Explorer recall severely dented Ford’’s reputation with consumers, and FordRead MoreDfa Case Study7650 Words   |  31 Pagesthe time for a major initiative that could catapult DFA to a status among the largest firms in the business? The Company and its Clients DFA was an investment firm based in Santa Monica, California. Founded in 1981 by Booth and Rex Sinquefield, two former students at the University of Chicago Graduate School of Business, DFA was dedicated to the principle that the stock market was â€Å"efficient†Ã¢â‚¬â€that is, while over any given period some investors by luck would outperform the market and others wouldRead MoreThe Studio System Essay14396 Words   |  58 Pagescorporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930. For the next three decades, the movie industry in the United States and the rest of the world operated by according to these principles. Cultural, social and economic changesRead MoreArabizi Effects on the Arabic language4932 Words   |  20 Pages‘Arabizi’ Effect on the Arabic language A focused study at the American University of Sharjah Table of Contents I. Introduction 3 II. Literature Review 4 III. Research Question 11 IV. Methodology 11 V. Results 14 VI. Discussion 18 VII. Conclusion 21 VIII. References 23 IX. Appendix 25 I. Introduction: Whenever you walk at the campus of the American University of Sharjah, you will definitely find the young Arab girls wear trendy Western dresses as well as the Arab boys wear stylishRead MoreEssay about History: World War I and Bold Experiments7600 Words   |  31 Pagesinnovation. As former Broward 118 F PART 5 Bold Experiments in an Era of Industrialization, 1877–1929 president Theodore Roosevelt declared in 1910, American citizens needed to â€Å"effectively control the mighty commercial forces which they have called into being.† Workers, farmers, and urban Progressives worked to clean up politics, regulate corporations, and fight poverty. In their creative responses to the problems of a new industrial age, such reformers gave their name to the ProgressiveRead MoreDeveloping Effective Research Proposals49428 Words   |  198 Pagesconcepts and questions Notes 6 Writing the Proposal 6.1 Introduction 6.2 Proposal headings 6.3 Qualitative proposals Notes 7 Tactics 7.1 Introduction 7.2 General tactical issues 7.3 Departmental (or University) guidelines 7.4 Getting started 7.4.1 The ‘two pager’ 27 27 29 29 30 30 32 32 34 35 37 38 40 41 42 45 46 48 50 50 51 52 53 54 54 57 60 60 62 63 65 65 66 75 78 79 79 80 80 82 83 previous page page_vi next page Page vii 7.4.2 The ideas paper 7.4.3 Working deductively 7.5 The value

Saturday, December 14, 2019

Music Appreciation Paper Free Essays

string(58) " into town and comes for his bride who he paid for Phila\." Every musical needs two things script and music, the musical that I saw at the civic center â€Å"A Funny Thing Happened on the way to the Forum. † It is witty characters and humorous songs made it a delight to see and you left with a smile. The music was the best out of the whole play. We will write a custom essay sample on Music Appreciation Paper or any similar topic only for you Order Now The orchestra was small having a piano, two violins, bass guitar, reed one and two, trumpet one and two, trombone, and percussion each instrument being a big part of production. The play starts with a song â€Å"comedy to night† giving a background in the streets of ancient Rome of three houses. The center of the house Senex who lives there with his wife Domina, son Hero, and the many slaves them owned. Hero has his own slave Pseudolus who is the main character and head slave Hysteria. One of the other neighbors is owned my Marcus Lycus, the house is a whorehouse. The other neighbor is Erronius who has been gone for many years trying to find his children who were abducted my pirates. Thing singer who plays Pseudolus tone was raspy, pitch high, two beats, and tempo allegro the music flowed well and pulling the audience in quickly with it being very humorous. I thought the texture was monophonic being only one person singing the song and form being AB. The song ends giving a summary of the whole play, and it goes on to the next song. Hero the son of Senex has fallen in love with a girl who he has never spoken too. He starts to sing â€Å"love, I hear† his tone was rich, pitch was high, dynamic was mezzo forte, the tempo of the song was allegro it was a lovely song that expressed his love for a girl he has never spoken to. The song had two beats with the texture of the music monophonic because it was only one person singing it. After he ends he tells his slave Pseudolus if you get me that girl. I will let you be free and Pseudolus is so shocked that he cannot believe it and starts to sing â€Å"free† his texture is very raspy, with tempo vivace, and dynamics Mezzo Piano. The pitch is high and form verse course and recitative singing like speech. This song was very funny and a great laugh. The play goes on to Pseudolus and Hero trying to think of plan so they go to Lycus house to find the girl to buy her from Lycus. When the song â€Å"the house of Marcus Lycus† starts to play, this song is made more dancing then singing the pitch is low, form was verse then instrumental, the tempo moderato, and dynamic mezzo forte. This song has a lot of bras and saxophone. The next song â€Å"lovely† where tone color of Hero is dark and Philia is bright, the pitch is high, the dynamics is forte, tempo of the music was andante, and with each the song being four beats. Pseudolus tries to keep them together; however, one problem Philia is to be married to the Caption a general for Rome. They Pseddolus, Philia, and hero start singing about what their life could be called â€Å"pretty little picture† it is high pitch, a funny song with the dynamic being forte. The form is verse, chores, verse, chores, and the texture homophonic because it had three people singing it. Pseudolus tells hero to hide Philia in the house while he goes to find away to keep them together. However, Philia is not smart at all and does not know what her husband looks like and gets confused with Heroes father Senex and he thinks Philia is a new maid Hysterium brought on. An a new song begins â€Å"Everyone Ought have a Maid† the song is sung by Senex whose tone is bright, then Psedulous comes in with a raspy tone, and then Hysterium who comes in at the end and tone being mellow. The texture for this song starts monophonic, then because Psedulous joins in it becomes polyphonic, and then because Hysterium joins in to the end it becomes homophonic with all three singing together. The tempo was vivace with the three men, pitch was high, the form was verse, chores, verse, chores, and with two beats. After the song ends Senex hides from his wife and goes to take a bath and tells Hysterium to bring the maid Phila after he finishes into Erronius house where Senex was staying. But while this is happening, Erronius returns home, finally having given up the search for his long-lost children. Hysterium, desperate to keep him out of the house where his master is bathing, tells the old man that his house has become haunted – a story seemingly confirmed by the sound of Senex singing in his bath. Erronius immediately determines to have a soothsayer come and banish the spirit from his house, and Pseudolus obligingly poses as one, telling Erronius that in order to banish the spirit, he must travel seven times around the seven hills of Rome (thus keeping the old man occupied and out of the way for quite a while). Hysterium starts to go crazy and sings â€Å"I’m Calm† the music has a lot of plucking from the strings. The tone was mellow, with only one beat, pitch was high, and tempo Presto, dynamic is fortissimo, AB form, one beat. The story goes on to Histerium not bring Phila to Senex who she thinks is Miles Glorious. However, Phila comes out and goes and hugs Hero while Senex sees and Phila then winks at Senex. Both men are confused and wonder what the heck is happening. They start to sing â€Å"impossible† the pitch was high, tempo vivace, dynamics mezzo forte, texture polyphonic, form verse chores, and tome color for the father Senex was bright and Hero the son was dark. After the song the captain Miles Gloriosus comes into town and comes for his bride who he paid for Phila. You read "Music Appreciation Paper" in category "Papers" He starts to sing ‘Bring me my Bride† his tone color was dark, four beats, tempo allegro, texture homophonic, pitch low and form verse, chores. They finished the song and Act one ended. Then Act two starts with Complicating matters further, Domina returns from her trip early, suspicious that her husband Senex is â€Å"up to something low. † She disguises herself in virginal white robes and a veil (much like Philia’s) to try to catch Senex being unfaithful. She starts to sing â€Å"that dirty old man† out of the whole cast, I hated her voice she was screaming the song and belting all the words. Her tone color was bright, two beats, pitch was high, tempo allegro, dynamics forte, texture is monophonic, and AB form. The story goes on where Hero and Phila in front of all three houses and wishing they could be with each other. They try to think of a plan, but they had nothing so Phila start to sing â€Å"That’ll show him† in this song Phila is telling Hero that when she is kissing the Captain, but she will be thinking of Hero and kiss the Captain more. She is not the smartest girl. Her tone color was bright, pitch high, tempo allegretto, texture monophonic, two beats, and form verse, chores. Pseudolus convinces Hysterium to help him by dressing in  drag and pretending to be Philia, â€Å"dead† from the plague. An starts to sing â€Å"lovely (reprise)† to make him feel beautiful and confident to be a girl even though he is a guy. His pitch was moderate; tempo andante, dynamic mezzo forte, he is tone color was rich because he was a smoker, and texture monophonic. While Hysterium is acting like Phila dead the captain wants a big funeral for her so all the slave girls and soldiers are there morning her. And the â€Å"funeral sequence† starts in the song there were words from Miles Gloriosus and everyone else doing a melodic crying. In the whole play this is the only song that has three beats, pith moderate, tempo andante, AB form, dynamic mezzo piano, and texture monophonic. Unfortunately, it turns out that Miles Gloriosus has just returned from Crete, where there is of course no actual plague. With the trick revealed, the main characters run for their lives, resulting in chase with both Miles and Senex pursuing all three Philae’s; Domina, Hysterium, and the actual Philia – all wearing identical white robes and veils. Meanwhile, the whores from the house of Marcus Lycus who had been recruited as mourners at Philia’s ersatz funeral have escaped, and Lycus sends his  eunuch  out to bring them all back, adding to the chaos. Finally, the Captain’s troops are able to round everyone up. Pseudolus appears to be in deep trouble; however, Erronius, completing his third circuit of the Roman hills, shows up unexpectedly to discover that Miles Gloriosus and Philia are wearing matching rings which mark them as his long-lost children. Philia’s betrothal to the Captain is canceled by the unexpected surprise that he’s her brother. Philia weds Hero; Pseudolus gets his freedom and the lovely slave girl Gymnasia; Gloriosus receives twin courtesans to replace Philia; Erronius gets his children, and a happy ending prevails for all – except for poor Senex, stuck with his shrewish wife Domina. It ends with are last song â€Å"final comedy tonight† with Pseudolus singing and then everyone joins in. the pitch is high, tempo allegro, dynamics mezzo forte, texture polyphonic, AB form, two beats, and the genre of all the songs would be a musical comedy. This musical was fun and delight to see and if I could see it again I would. For my cousins birthday we got to go to Taylor Swift concert in South Carolina where I stayed for spring break with family. On March 23 we went and it was amazing, there was seventeen songs she sang and also Ed Sheeran as her opening act. It was load and a lot of fun, their genre of both singers was pop. Ed Sheeran was the opening act singing A-Team pitch low, two beats, texture monophonic, dynamic piano, tempo moderato. The next song he played â€Å"give me love† pitch high, tempo allegretto, dynamics crescendo, texture monophonic, and tone color was dark. He did sing more songs; however, I came late so I only got to here two of his songs. Then the amazing Taylor Swift came on and started to sing â€Å"state of grace† pitch was high, dynamic crescendo, tempo allegretto, and texture monophonic. Taylor’s next song was â€Å"holy ground† pitch was moderate, dynamic forte, tempo presto, two beats, and form verse, chores. She is an inspiration to all girls who want to be themselves and to have fun. Her voice never wavered and kept going to the very end. Her next song â€Å"you belong with me† which is one of my favorite songs from her. Her pitch was high, dynamic mezzo forte, tempo allegretto, form verse, chores, and two beats. She does clothing change and goes to the next song â€Å"the lucky one† pitch low, temp moderato, dynamic mezzo piano, and texture polyphonic. Her next song which is now her signature â€Å"red† tempo moderato, pitch high, dynamic mezzo forte, texture monophonic, and two beats. †the lucky one† pitch high, dynamics mezzo forte, tempo moderato, and form verse, chores. She starts to sing after giving an inspirational speech â€Å"mean† tempo allegretto, dynamic mezzo forte, texture homophonic, and two beats. She starts to sing after giving an inspirational speech â€Å"mean† tempo allegretto, dynamic mezzo forte, texture homophonic, and two beats. Next song â€Å"stay stay stay† texture homophonic, tempo vivace, pitch moderato, and dynamic crescendo. She changes into another outfit and starts to sing â€Å"22† her tone color bright, tempo vivace, and pitch high. She changes again and talks to the fans and tells that this most requested and plays acoustic â€Å"starlight† pitch low, texture monophonic, two beats, and dynamic mezzo piano. The next song was a duet with Ed Sheeran and Taylor Swift called â€Å"everything has changed† texture polyphonic, dynamic mezzo forte, tempo moderato, and form verse, chores. The next song is her and her guitar â€Å"begin again† pitch low, tempo andante, dynamic mezzo piano, and texture monophonic. Her next song â€Å"sparks fly† which she starts playing on a twelve string guitar. Pitch is high, tempo is allegro, and dynamic forte. Taylor’s next song starts off with her violinist making an awesome entrance. Then Taylor comes out in a new outfit singing â€Å"I knew you were trouble† pitch was high, tempo presto, dynamic forte, and form verse, chores. She goes on the piano and talks to fans about writing her songs and being amazing and then starts to sing. All too well† pitch was low, tempo adagio, dynamic piano, and texture monophonic. Taylor changes and comes out of the stage singing â€Å"love story† pitch high, tempo allegretto, and two beats. Taylor changes again and starts to sing â€Å"Treacherous† pitch low, tempo moderato, and dynamic is mezzo piano. The last song â€Å"we are never getting back to gether† which is a fun high pitch song, tempo is vivace, dynamic forte, and two beats. I loved the play and the concert, learning about the music was fun and I learned a lot. I won’t look at music the same. How to cite Music Appreciation Paper, Papers

Friday, December 6, 2019

Simon Yam and Canon Marketing Strategy in Malaysia free essay sample

In 1996, he conceptualized a slick, provocative coffee table book entitled â€Å"Simon Says†. The book, done for charity, featured the many sides of Yam in a visual diary that included candid photos of celebrities (Simon Yam Biography, 2003). Yam is also active in charity work. He donated and helped fundraisings for many causes, adopted kids from Thailand, financing their education and living expenses through adulthood and more. For his great image, Yam had earned a lot of endorsing opportunities from a wide range of products. 1. 2 Product (Canon Cameras) Canon camera is a well known Japanese brand that it’s main company also produces other optical products including camcorder, printer, photocopiers and more. They are famous for their high quality and reliable products (Wikipedia, 2008). †¢Canon EOS digital single lens reflex camera (Appendix 1. 1) The Canon EOS autofocus 35mm film DSLR camera system was introduced in 1987 with the Canon EOS 650 and is still in production as Canon’s production. We will write a custom essay sample on Simon Yam and Canon Marketing Strategy in Malaysia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Later on, Canon released numerous models for the Canon EOS systems, such as Canon 550D, Canon 500D, Canon 5D and more in this series. Canon EOS DSLR cameras are professional cameras and camcorders that give high resolution and produce high quality photos and high definition videos, because it uses a bigger sensor than compact cameras. It is often used by professional photographers, cinematographers and photography students or photography lovers. It competes primarily with the Nikon F serious as well as other autofocus SLR camera systems from Olympus, Pentax, Sony, Leica and more. †¢Camera Digital IXUS ultra compact camera (Appendix 1. 2) The Digital IXUS (IXY Digital in Japan and PowerShot Digital ELPH in US and Canada) is a series of compact digital cameras that is line of APS cameras. There are also numerous models of IXUS camera range, which are released with different specifications and different prices. Canon Digital IXUS are compact cameras that are more affordable to normal users who need a camera to capture pictures for different purposes. It can also be used as a video recorder to record the special moments into short video clips. It faces competition from other camera producer companies as well as Canon EOS system. . Marketing activity of Simon Yam 2. 1 Simon Yam with Canon Simon Yam has become the endorser for Canon Cameras Malaysia for 18 years. Through times, he has done several TV advertisements and prints advertisements with Canon Cameras that have been released to the public in Malaysia. Other than that, Yam also participated in a few remarkable marketing activities of Canon Marketing (Malaysia) Sdn B hd. Yam has attended the opening ceremony of Canon Boutique in Subang Square, SS15 Selangor on 29th Sept 2011 (Canon Malaysia, 2012). (Appendix 2. 1) Yam visited the Yayasan Sunbeam Home(Orphanage) in Cheras, Kuala Lumpur on behalf of Canon Camera Malaysia to present Canon IXUS cameras as gifts to the home and spent the day with children. (Appendix 2. 2) Yam also attended Canon Malaysia’s 25th anniversary in Midvalley Mega on 12nd April 2012 (Motorsport, 2012). As a great endorser and a loyal customer, Yam also done a short movie using Canon 5DMKII, and he often talk about Canon cameras and his enthusiasm towards photography on television shows. 2. 2 Other products that Simon Yam is currently endorsing These products are all with a higher price range, including luxury products. Brand namesDescription OMEGALuxury Swiss watch EMGRAND (EC8)China automaker marquee (PC AUTO, n. d) (Appendix 2. 3) KINWAIChina Furniture 3. 4P Theory related to Simon Yam with Canon Cameras Malaysia According to MarketLine, camera is leading the photographic product market, with more than 60% of the overall market sales in 2010. Growth is expected to accelerate at a rate of more than 3% yearly, bringing the market to over $65 billion by 2015 (Reportlinker, 2010). With the increasing demand of cameras, Canon definitely stood out amongst other camera brands. Refer to the 4P theory charts of Canon Cameras below to take a glimpse of its marketing strategy by assigning Simon Yam as the endorser. Product †¢Well known Japanese brand camera †¢High quality and reliable †¢Canon EOS professional cameras †¢Canon IXUS compact cameras Price†¢Ranging from RM1000 and above †¢Suitable with Simon Yam’s HongKong superstar’s elegant image Promotion†¢TV and print advertisements †¢Press conferences †¢Opening ceremony †¢Celebration of anniversary †¢Charity works †¢Camera launching Place†¢Camera retailers in numerous shopping malls in Malaysia †¢Canon boutiques †¢Easy access to online purchase at Canon Malaysia website 4. Evaluation and Critiques Dato’ Lee Chong Wei, the international badminton player who is currently 30 years old, has been chosen to be compared with Simon Yam in evaluation of the best endorser for Canon Camera. This is because they both are popular and have a wide range of fans in Malaysia. Dato’ Lee has become the national hero in Malaysians’ heart as he had recently won the silver medal in Olympics London 2012, and he is also the world’s no. badminton player in the world (Badminton World Federation, 2012). These earn him many opportunities in products endorsing offers from many companies, such as Faber Castell, Yonex, and 100Plus. Although Dato’ Lee seemed to be a great endorser for Canon Cameras in terms of his popularity and great image, he doesn’t have a enough brand appeal for Cano n as compared to Simon Yam. Simon Yam as a photographer himself, is a living example of a loyal customer to Canon Cameras. On the other hand, Dato’ Lee is never known for his photography skills nor enthusiasm for photography, making him irrelevant to Canon. Next, it is inappropriate for Dato’ Lee to endorse the Canon Camera in terms of the price of the products. The price of the products that Dato’ Lee endorse are all less than RM1000, while Simon Yam endorses goods that are with higher price range. Canon Camera as a considerably expensive goods itself, would of course choose Simon Yam as the endorser, as it suited Simon Yam’s elegant and trustworthy image. 5. Recommendation Simon Yam can increase the brand awareness more by promoting using social networks. For instance, uploading pictures he captured using Canon camera onto his Facebook Fan Page. Yam can also publish another photo book including the photos he took using Canon Camera. Yam can increase the brand experience by having a fan-meeting with Canon Camera users, and exchanging photography knowledge with the fans from Malaysia. 6. Summary The use of celebrity as part of marketing communication strategy is fairly common for major companies in supporting the corporate and conducting great brand imagery. â€Å"The appointment of Yam came from his passion for photography and his great personality that suit the brand†, said image communication products division assistant director Simon Wong from Canon Malaysia (The Star Online, 2009). Yam definitely made best celebrity for endorsing the Canon Cameras because of his enthusiasm towards photography and cameras. Furthermore, the wide range of fans he attracted with his great image and attitude outside and inside the movies also makes an advantage to Canon for widening its consumer market. The attractiveness, likability and trustworthiness that Simon Yam possesses can ultimately aid Canon in lifting up their brand awareness and brand exposure in Malaysia, or even in the Asia Pacific.